Zpocalypse, have you seen this?

[Wade]

I think maybe you misunderstand how the stretch goals work.
Without the support the game would have been released with tokens (no minis) and with no expansions. The added support has introduced the minis, and 2 expansions.

And why should the guy who walks in the shop a year from now get a custom survivor card, or customsquad board? People who support the game before launch should get something extra. And personal content costs extra, that's why you only get it at the higher supposrt levels. It's because of the backers the retail game will have 2 expansions, minis and a ton of extra content.

As it sits, you could support for $75, get all the little extras and 2 expansions from the get go. That's going to be more then $75 retail for sure.