How do you coordinate games?

[Gothicincarnation]

I rarely get to play... Quite unfortunately. But I am trying to start a "Board Game Night/Club" at my local shop. Even considering buying FFPs Buttons and some posters for prizes to winners, maybe even a whole game once a year for a big prize, like around x-mas or new years. BUT... though I know I can get it started, I doubt I can keep it going. Most folks around here are D&D RPGers, or CCG players. It is hard enough trying to get them to play a new RPG System outside of D&D 3.5-4e much less a board game as involved and complex as LNOE or ATOE... But by all the Gods I will try! LOL Likely starting in January, so I'll post a report of how each week goes... If it goes at all...